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Ocean Outdoor's Two Towers East digital screens, located on the road to the Olympic Village, are displaying exclusive content from London 2012 from Olympic Partner Panasonic.

Photographs from the Games are interspersed with portraits from the Panasonic Flag Tags Facebook and mobile app campaign, which enables fans to paint their faces virtually with their national team's colours.

The project 'is an innovative way for us to be able to showcase what our combined smart technologies can deliver', according to Panasonic UK advertising and sponsorship manager David Bonney.