OUTPUT

Ocean Outdoor's digital billboard at Westfield London's Eat Street has begun transmitting content from London Fashion Week to shoppers courtesy of Vogue magazine.

Live Twitter updates and footage of the catwalk shows and behind-the-scenes events are being shown on the digital screen under the heading 'Fashion as it happens'. Stella McCartney's Olympic Adidas collection is expected to be a major feature, while content from high-street brand Next will also be shown on the screen as part of a contract with Ocean Outdoor.

Jamie Jouning, director of Vogue.com owner Condé Nast Digital, comments: "Westfield is a premium destination for shoppers who are in the mind-set to explore new ideas from the very best of international fashion design.

"This is a media first for us and we are delighted that we can provide first-class Vogue.com content in a new dynamic format to reach and engage with fashion lovers."