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Digital out-of-home company Ocean Outdoor is offering brands extra advertising reach depending on England's progress in Euro 2012.

The 'Follow England' digital pack covers the period running from England's three Group D qualifying games from June 11th to 19th and the quarter final, and will be extended for free on the days of the semi and the final matches if the England squad reach that far.

"With live score updates and content distribution across our full motion portfolio, advertisers can fuel the excitement with multiple messages delivered into key day parts," says Richard Malton, Ocean Outdoor marketing director.