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ZetaDisplay will provide digital signage to the sports chain G-Max in Norway, including videowalls at the entrance of each shop and a 'zone' inside displaying running shoes.

The project follows a co-operation agreement signed by ZetaDisplay and G-Max owner Gresvig concerning the roll-out of ZetaDisplay's digital signage media platform across Gresvig's textile and sports retail portfolio, which covers around 700 shops in several chains. G-Max is described by ZetaDisplay as 'a new superstore concept' from Gresvig and a 'start' to the roll-out.

"We are pleased that our client, one of the largest retail in companies in Norway, has shown their confidence by signing an agreement with us, and we foresee great potential with this client," says Leif Liljebrunn, chief executive of ZetaDisplay. "Both the sport and fashion branches are a priority for us, in our pan-Nordic efforts, where we also have accumulated a great deal of expertise via subsidiaries in the other countries in which we operate."