Mood Media to pair digital signage with audio for Ecco
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By News Desk
9 June 2011
Mood Media's web-based TeamCo platform will be used in the Ecco project
Retail solutions company Mood Media has been awarded a contract by footwear brand Ecco, which will see the company deploy a combination of in-store visual and audio solutions in more than 300 Ecco shops across the world.
Mood Media will create visuals featuring 'new content ideas' to promote the brand as well as showcasing the latest products on offer. These will be displayed on LCD screens, and will replace Ecco's previous in-store television channel which was not updated with promotions.
The visuals and audio content will comprise an integrated media system called Ecco Media, and will be managed, scheduled and broadcasted by Mood Media's TeamCo software platform.
Mood Media already provides a customised music channel to Ecco, as Peter Hansen Guldbrandt, global concept manager at the shoe retailer, comments: "We were extremely impressed with the audio services previously provided by Mood Media and it was therefore a natural decision to ask them to install our new visual systems.
"We hope that being able to combine two types of in-store media will be a fantastic way of enhancing the Ecco brand even further."
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