DV Europe

NEWS

Mood Media to pair digital signage with audio for Ecco

What do you think?
POST A COMMENT

By News Desk
9 June 2011

Mood Media's web-based TeamCo platform will be used in the Ecco project

Retail solutions company Mood Media has been awarded a contract by footwear brand Ecco, which will see the company deploy a combination of in-store visual and audio solutions in more than 300 Ecco shops across the world.

Mood Media will create visuals featuring 'new content ideas' to promote the brand as well as showcasing the latest products on offer. These will be displayed on LCD screens, and will replace Ecco's previous in-store television channel which was not updated with promotions.

The visuals and audio content will comprise an integrated media system called Ecco Media, and will be managed, scheduled and broadcasted by Mood Media's TeamCo software platform.

Mood Media already provides a customised music channel to Ecco, as Peter Hansen Guldbrandt, global concept manager at the shoe retailer, comments: "We were extremely impressed with the audio services previously provided by Mood Media and it was therefore a natural decision to ask them to install our new visual systems.

"We hope that being able to combine two types of in-store media will be a fantastic way of enhancing the Ecco brand even further."
 

Share:

Comments in chronological order (Total 0 comments)

There are no comments yet for this article.

What do you think about this article?
Sign in or register to comment it takes less than 30 seconds.

Sign in

Email
Password

Your email and password were not correct, please try again. 

Forgotten your password?

Register

Name
Email
Password

Your registration was not successful, please try again. 

RELATED

News

Low-migration inks for healthcare and retail launched by SPGPrints at Labelexpo Americas

Feature

Output Calendar 2014: dates for your diary

News

Caldera to demonstrate how to mix print and digital with Viscom Paris wine bar

News

Visualplanet to show retail benefits of Touchfoil interactive film at Technology Exposed

News

LG to present world's first 86.4cm curved IPS display at Midwich Technology Exposed

News

Absen announces autumn dates for European road show

23 Sep 2013

Mood Media appoints new chief executive officer

8 Feb 2013

Mood Media centralises brand portfolio

11 Jul 2011

Mood Media's Abony 'proud' to be named entrepreneurial awards finalist

2 Jun 2011

Digital signage provider Mood Media 'Canada's fastest growing company'

26 May 2011

New UK MD for Mood Media

7 Mar 2011

Mood Media declares 2010 'a transformative year' following financial results

VIDEO



LATEST

News

Kinetic launches geo-targeted taxi ads to promote Saatchi Gallery exhibition

News

Outdoor looks to Lighthouse for new London DOOH installation

News

Daktronics set to light up the European Olympics with Baku installation

News

Real Digital Media adds NFC to Neocast platform with iZipline link-up

News

Signagelive to show SoC module for Samsung displays at IFA Berlin

News

Primesight announces new DOOH network as it rolls out new sites

Output Recruit