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Malta International Airport is undertaking a €1m (£843,000) investment in converting all of its static media to video signage, with the bulk of the sum going towards a significant purchase of Christie's MicroTiles product.

Christie states the order for 170 MicroTiles was placed with its Cyprus distributor ALA Equipment, who will supply and install the system and provide technical support. The units will comprise seven separate displays, including five synchronised 8 x 3 video walls in the baggage claim area.

International Airport Advertising Corporation (IAAC) made the purchase after winning the airport advertising programme concession with its strategic partner Clear Channel Airports. Michael Kyriakides of IAAC comments: "We were recommended MicroTiles as representing an original and state-of-the-art approach to digital signage technology, and because of MicroTiles's size and flexibility we knew we could not only offer clarity and crispness of client artwork but also do some crazy content design to capture the passengers' attention. The impact will be phenomenal."

Dale Miller, Christie's EMEA vice-president, adds: "We identified transportation hubs as one of the core market segments for Christie MicroTiles when they were first announced and this will provide both a visual eye-catcher and maximise advertising potential at key locations within the airport."