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Madonna gets some luvin' from Clear Channel with DOOH premiere for new single
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By News Desk
7 February 2012
Viewers could see the video for Madonna's new single at DOOH sites at the same time as the song got its first radio play
The new single from US popstar Madonna received its premiere on Friday via Clear Channel Outdoor's digital billboards in locations including London, New York, Las Vegas, Paris, Oslo and Helsinki.
The full-length video of the song – called Give Me All Your Luvin' – was shown on the digital screens at the same time as it was played on Clear Channel and partner radio stations and websites across the globe.
Before, during and after the premiere, an additional 1,600 Clear Channel Outdoor screens showed messages from Madonna to promote the single's launch.
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