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A new digital out-of-home (DOOH) network from Harris Broadcast Communications has been deployed at New York's Madison Square Garden in time for New York Rangers's home season, starting with a match against the Toronto Maple Leafs.

The digital signage network includes a number of digital display screens showing promotional sports content, located in the box office, main concourse and escalator areas. Digital menuboards are also positioned in the concourses. Harris Punctuate business management software manages the network's advertising schedule and placements.

"Having the opportunity to participate in what is likely the most complex sports arena transformation in North America and perhaps the world is a huge honour," says Michael Arthur, general manager, sports and live events, Harris Broadcast Communications.

"This is primed to be a very robust environment for digital signage content due to the large amount and wide variety of events at Madison Square Garden."

The deployment is part of the first phase of a major renovation of Madison Square Garden, with more DOOH installations planned for later in the project.