Interactive digital displays spice up Avon's new Manhattan HQ
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By News Desk
1 September 2011
Motion-sensitive displays aimed at viewer engagement and brand strengthening have been installed at Avon's new offices
Out-of-home digital display manufacturers EyeClick and MagicInk have installed an interactive monitor system on eleven floors of cosmetics company Avon's new Manhattan headquarters in New York, USA.
Each floor at the new offices has an interactive display by the lift banks, intended to create a dynamic experience that welcomes and engages associates and promotes Avon's brand.
The interactive monitors showcase a variety of motion-activated applications where the presence of passersby causes graphical content on screen to scatter, flip, materialise, or follow the user.
Content is updated quarterly to reflect Avon's changing marketing campaigns, and touch technology allows people to explore print campaigns, TV spots and product information on the platform.
EyeClick supplies the technologies, which combine a motion-reactive graphics and video media platform with the ability to create customised content and to integrate content into existing templates.
EyeClick's EyeTouch and EyeWall technologies combined with MagicInk's installation services are suitable for offices, lobbies, restaurants, retail centres, storefronts, and other locations, says the company.
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