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Digital out-of-home (DOOH) merchandising company GoGo Cast says it is 'thrilled' to have secured a deal with Gulf Oil that will see 2,500 digital signage deployments in convenience stores across the USA's Eastern Seaboard.

GoGo Cast's Go-Screens will be used as a signage and advertising solution that will allow Gulf Oil's dealer network to deliver timely, 'practical and effective messages' to convenience store customers to affect their purchasing decisions. Gulf Oil can also stream location-tailored content using GoGo Cast's customer and location data.

"We are thrilled to be partnering with Gulf Oil and bringing the latest technology for consumer engagement to the iconic Gulf brand," says David Paolo, president and chief executive of GoGo Cast. "With our ability to provide real-time messaging and dynamic content through our networks, GoGo Cast is quickly becoming the venue of choice for retailers and brands alike to reach the critical mass of 'on-the-go' qualified buyers."

Ron Sabia, Gulf Oil president and chief operating officer, adds: "We believe GoGo Cast's product can enhance our customers' shopping experience while building greater customer loyalty for our dealers."