NEWS
Gas Station TV puts the pedal to the floor with 19 new sites
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By News Desk
14 July 2011
GSTV states that the dwell times at petrol pumps deliver a captive audience to advertisers
Gas Station TV (GSTV) has announced the expansion of its service station network with 19 new locations across San Diego and Los Angeles, California. The company, which states that it is the USA's largest national away-from-home television network delivering one-to-one viewing, estimates that its recent growth will bolster impressions by 4.5m each year.
Reflecting on Gas Station TV's recent expansion, its chief executive David Leider notes: "Thanks to retailer demand, we continue to grow at a rapid pace. GSTV offers a high-quality and engaging viewer experience that helps gas stations improve their profitability and customer loyalty."
GSTV connects with a short-term captive audience whilst they stop to fill up their vehicles. The firm notes that some 27m motorists are thought to see its service station-located panels across the USA.
Petrol retailers currently working with GSTV's digital offerings include Chevron, Gulf, BP, Exxon-Mobil and Shell. Of the new screens, nine are in the San Diego area, whilst ten have been installed throughout Los Angeles. Content includes weather information supplied by AccuWeather, news, entertainment, ESPN sports and GSTV's own content, 'Your Neighborhood'.
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