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The enSpire platform from enVu, a subsidiary of Stratacache, has successfully been installed in its 100th location to date, within the top 20 designated market areas (DMAs) of the USA.

The company, which works chiefly in the shopping centre market, adds that research by the Digital Place-Based Advertising Association (DPAA) has revealed that its platform reaches a monthly audience of 36.2m at present. The company states that it hopes to increase this number to 60m by the end of 2011, once it has completed its projected expansion, bringing its total number of active sites to 225.

Benjamin Mathieu, chief executive of enVu, notes: "With the continued deployment of enSpire and its gestural interactive technology, consumers will enjoy a new advertising landscape in malls within the top 20 DMAs.

He adds: "enSpire is bringing innovative ideas to advertisers with its interactive, entertaining experience, while also heightening purchase intent – beneficial to retailers, brands and consumers."

The key to enSpire's success, according to enVu, is its connection with the public at the point of interaction and then by creating a lasting impression thereafter.