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A new footwear collection from Aldo is currently being promoted in Selfridges's Oxford Street branch in London, UK with digital signage provided by AllSee Technologies.

The 46" (1.5m) High Definition LCD Video Walls have been positioned to face Oxford Street and are showing black and white videos 'which serve as a visual backdrop for the products'. Two 32" (81cm) High Definition LCD Digital Advertising Display products from Birmingham-based AllSee Technologies have also been deployed around the department store.

The campaign, which runs until January 25th, is being co-ordinated by Jardine Couture Retail Interiors.