Diesel engages New York shoppers with YCD Multimedia screen
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By News Desk
24 May 2012
Diesel can use the YCD Platform to update the MuVi Wall with seasonal campaigns or product promotions
A MuVi Wall digital signage solution from YCD Multimedia has been installed at the New York flagship store of fashion brand Diesel, following previous deployments at Diesel's San Francisco branch and New York HQ.
"The video wall at Diesel's flagship store creates an ambient shopping experience that keeps the customer engaged, while also strengthening the brand message," says Daniele Minestrini, Diesel's head of Interior Design Department in New York City.
"It's obvious that dynamic video content with high graphical quality resonates more with a customer than traditional print signage, and therefore digital signage is the best means of high-impact communications with shoppers. Diesel plans to incorporate YCD's digital marketing platform into future retail locations throughout the US."
Noam Levavi, YCD Multimedia chief executive, adds: "The installation at Diesel's flagship store in NYC is a good example how digital signage helps engage shoppers and enhances the flow of store traffic. Merchandise spread throughout the store, specifically in harder to find areas, now becomes more accessible."
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