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Asda makes digital signage at home
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By News Desk
24 November 2010
The digital signage solution promotes special offers to Asda shoppers
The Stratford branch of Asda Living opened its doors on November 19th with a new digital signage solution from Resus Digital.
The AV and signage systems provider says it installed the system with the aim of promoting a number of items and attracting customers to special offers around the shop. Asda can control and drive sales across ranges such as accessories and clothing with regular content updates, explains Resus Digital. The positioning of the hardware was important to guarantee 'full impact and visibility' of the products on offer, it adds.
Resus Digital comments: "The feedback to date has been very positive from both Asda George staff and customers alike and is being seen as a great way forward in innovative in-store promotions."
The company offers digital signage players, screens, video walls, mounts and other products alongside solutions.
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