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Amscreen has announced its LinkLocal network will show adverts for the upcoming Snooker Legends 2011 champion tour, promoting the event to the specific region of Blackburn.

Ten screens in the area will display an advert for the tour – which will feature snooker champions Ronnie 'The Rocket' O'Sullivan and Jimmy 'The Whirlwind' White – from this week until February 1st. The LinkLocal network allows local companies to pinpoint digital signage on which to promote their goods and services using a live mapping service, Amscreen explains. There are 3,000 screens situated across the UK, it adds.

"We are delighted to announce the Snooker Legends campaign on our LinkLocal network," comments Simon Sugar, chief executive of Amscreen. "It demonstrates the many advantages of the service as it allows advertisers to target specific regional areas of the country.

"It is great to have legends such as Jimmy and Ronnie gracing our screens and I hope that we’ll be able to continue to work with the tour in future."

O'Sullivan and White also comment: "We are delighted to have teamed up with Amscreen to promote the first of our Champions Tour Events on February 1st in Blackburn."