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Amscreen, already known for its digital signage network across petrol station forecourts within the UK, has announced a new deal with motorway services group Welcome Break. The agreement will see Amscreen further its presence in the motorway market, with the company adding 63 digital panels to Welcome Break's WHSmith-branded in-transit sites.

"We are thrilled to announce the Welcome Break partnership," enthuses Simon Sugar, chief executive, Amscreen. "It increases our penetration within travel retail stores and enables us to continue to expand our forecourt network. It will allow us to advertise to an additional 80m motorists a year and is helping us to establish ourselves as leaders in the motorway services sector."

Of the 63 displays, 34 will feature in WHSmith stores and 29 will be situated on WHSmith-branded motorway forecourts, with the network taking in 27 Welcome Break facilities. Amscreen estimates that it currently reaches an audience of more than 40m people through its digital forecourt network. It currently works with a number of companies, including BP, Moto and Shell.