DV Europe

LATEST

Watchfire gets personal with BillboardToday launch

Watchfire gets personal with BillboardToday launchNEWS: Watchfire Digital Outdoor has announced the launch of a website making its digital billboards available for short periods of time to the general public. BillboardToday.com will offer space at a premium rate for one to three days, paving the way for birthday wishes and marriage proposals.

On an impulse: point-of-sale

On an impulse: point-of-sale

FEATURE: Morwenna Kearns looks at the importance of eye-catching POS and new developments in the marketplace.

Sign industry Assembles for Avengers film

Sign industry Assembles for Avengers film

NEWS: The new Marvel superhero film Avengers Assemble has been promoted using a range of innovative signage campaigns, including a hand-painted billboard.

Digital Spire replaces six static light-boxes on A40

NEWS: OOH media owner Outdoor Plus has unveiled The Spire, a 20m-high digital signage structure using Impact 12 LED screens from Lighthouse Technologies, installed on the A40 in London.

CBS Outdoor reveals 'Interactive Europe' research findings

NEWS: CBS Outdoor has announced the results of its European survey into interactive behaviour.

FEATURES

Large-format videowalls: big is only the beginning

Recently on Output I wrote that in 2012 we'll see more creative applications of interactive digital signage in a range of sizes, networked implementations and form factors.

Multiple channel retailing: the evolution of the brand-to-consumer experience

The online world is making it more vital than ever for retailers to boost their competitive edge. Camilla Corr looks at multi-channel retailing.

Interactivity in DOOH: who really has their finger on the button these days?

For those living in major metropolitan areas, touchpanel technology has become almost imperceptibly integrated into our lives.

Digital signage: the darling of the fashion world

The fashion industry is an environment where remaining both aesthetically and conceptually cutting edge couldn't be more crucial.

Integrated brand success: how Ikea became the cat that got the cream

The world of the advertiser is changing. As the channels available to brands alter, so too does the way that the marketing conversation occurs.

Feature

London 2012: England’s chance to take gold

Feature

No longer just a hole in the wall

Feature

Safety catch

Feature

Is biometric profiling the future of digital signage?

Eye2i Systems

Output

Output

Output