Nivea 'stands out from the crowd' with digital shelf edge solution
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By News Desk
13 July 2012
Nivea is using Crystal Displays's digital shelf edge solution in Germany to replace 'passive' shelf strips
Replacing static shelf strips, the digital shelf edge solution is controlled over a 3G radio network to display product information, current campaigns and beauty tips, helping to link Nivea's 'online world' with point-of-sale, which Crystal Displays says creates a 'sticky' experience and drives brand loyalty.
The 'unique' plug-and-play solution is available with custom metal housing or as individual components, and can display stills, videos or animations, the company adds.
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