OUTPUT

Guess's recently opened London flagship shop is attempting to 'seduce' customers with a multi-sensory in-store experience provided by Mood Media, including a digital display.

The project also includes the use of a version of Guess's own in-store scent 'Seduction' and a custom music channel designed to pair with the tracks used in Guess's branches in the USA.

The display installed in the shop comprises a portrait video wall which shows content created by Mood Media's graphic design division, from images provided by Guess. Content management software TeamCo, Mood Media's web-based visual application, is used for the display.

Vanessa Walmsley, senior vice-president of corporate marketing, comments: "Our technology is at the cutting edge of the sensorial media market and our brand-enhancing services can help drive growth in a wide range of businesses. We are delighted with the opportunity to provide Guess with in-store media solutions and look forward to enhancing further stores with our digital signage solutions – the opportunities are endless."