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Four cinemas in the USA have had their signage upgraded with a range of digital media products from Allure Global Solutions.

Solutions including digital directional signage, Digital Menu Boards with motion video and Digital Movie Posters have been installed at four Southern Theatres locations in Anderson, South Carolina, New Orleans and Lafayette in Louisiana and Macon, Georgia. Allure Global’s Digital Box Office has also been installed; the product integrates with the site’s own POS system and uses real-time data to promote films and supply screening times other information at the box office.

“We are very excited about the possibilities these digital media products offer us,” comments George Solomon, chief executive, Southern Theatres. “Not only do they provide us with full motion and animated graphics, but it also allows us the flexibility to change prices, time sensitive promotions and have a real ‘show business look in our lobbies and box offices. We could not be more pleased.”