Canadian movie-goers get MicroTiles experience
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By News Desk
16 July 2012
Cinemas Guzzo wanted an archway to make movie-goers feel like they are walking into 'an experience', says installer Genesis Integration
A Canadian cinema chain says 'everyone loves' two Christie MicroTiles displays installed at its Mega Plex Marché Central 18 in Montreal. A six by eleven archway leads through to a three by six array, both featuring content designed by Arsenal Media.
Cinemas Guzzo's executive vice-president Vincenzo Guzzo says the 'bright, crisp and sharp' displays are very popular. "The MicroTiles make a lot of people just stop and take a minute to look at the whole display," he comments.
"Once they walk through the arch, they stop and stare again at the movie trailers playing inside the movie poster."
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