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Toronto-based media agency Newad Experiential celebrated Canada Day with an advertising event for the Nissan Altima, which saw 3D holographic water shows take place simultaneously in Toronto, Vancouver, Ottawa and Halifax.

Working with OMD and TBWA, Newad hosted 'a veritable aquatic ballet' on July 2nd with a system of submerged nozzles that sprayed a thin fan of water onto a screen, combined with diffused light and image projections to create a water-based 3D show for the 'hundreds of thousands of Canadians in attendance'.