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Poland’s three Cooperative Banking Associations have implemented a dedicated digital signage system in order to fight off competition from larger banking groups.

BSTV systems, powered by Scala, have been installed by certified Scala partner DDS Poland in branches across the country. The full options system is made up of four BSTV display modules in each bank outlet, which can each be programmed to show different content or to broadcast the same message simultaneously. Co-Op-wide news and information or market-specific local news and service updates can be displayed.

“This network combines information from the cooperative banks and news feeds in single displays,” states Oscar Elizaga, vice-president of Scala EMEA. “DDS’s full-service approach eliminates any extra work or investment from the banks and guarantees high-quality, dynamic content. I am very pleased that Scala was chosen to power this network and that it was able to support the project as it developed into a multi-site communication channel.”