Amscreen's localised ads aid search for lottery millionaire
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By News Desk
5 July 2012
Amscreen's forecourt digital signage network was put to use to find a lottery millionaire
Six Amscreen digital displays in the Stevenage and Hitchin area were used in a localised attempt to find the winner of an unclaimed £63.8m lottery jackpot.
The 48-hour campaign by National Lottery promoter Camelot aimed to urge residents to checks their tickets and make them aware of the deadline to claim.
"This is a great example of how we can turn around campaigns extremely quickly," says Simon Sugar, Amscreen chief executive. "Furthermore, it demonstrates that our screens are an effective means of advertising as we have worked with Camelot several times before."
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