DV Europe


Mood Media adds Presence mobile marketing to client networks

Mood Media adds Presence mobile marketing to client networksNEWS: Mood Media has begun the process of rolling out its Presence smartphone content delivery service across its clients' digital signage networks. To date, over 75,000 locations have had the 'digital watermark' technology, with 300,000 retail and hospitality environments expected to receive it by the end of Q2 next year.

Ocean to run #whatnormalfeelslike campaign for breast cancer awareness

Ocean to run #whatnormalfeelslike campaign for breast cancer awareness

NEWS: Ocean is supporting a breast cancer awareness campaign by charity CoppaFeel, in collaboration with MediaCom and Karmarama.

LG to present world's first 86.4cm curved IPS display at Midwich Technology Exposed

LG to present world's first 86.4cm curved IPS display at Midwich Technology Exposed

NEWS: LG will give attendees the chance to experience the world's first curved in-plane switching (IPS) screen at the Midwich Technology Exposed showcase.

Newad to increase Canadian DOOH network with $10m investment

NEWS: Newad has revealed plans to install 4,000 digital advertising screens around Canada by Q4 of 2016.

Absen announces autumn dates for European road show

NEWS: Absen has released more dates for its LED tour which will see the company journey across Spain, Germany and the UK.


Advertisers should #lookup to British Airways's DOOH storm

British Airway's #lookup campaign proved one of the advertising talking points of 2013. Will Thompson finds out how they did it.

Screens in the Wild

Geny Caloisi looks at Screens in the Wild, an investigation into how media screens located in urban space can be designed to benefit public life

Hyper definition: 4K screens in DOOH

'4K is passé. Now we need 8K', or so they argue in the cinema and AV environment – but how does this compare to the DOOH industry?

Gamification: it's not just child's play

Companies want big data and gamification is one way of enabling this, argues Geny Caloisi.

Map or wrap? Making a canvas of your building

James Matthews-Paul looks at how projection mapping is muscling in on building wraps, and whether it has a long-term future.


Your face rings a bell: the 'dark art' of facial recognition software


More interactive, more pertinent: Monster Media's recipe for success


Awards entry season: prizes that celebrate the best of DOOH


The debutant steps out: European Sign Expo preview




Branching out: the power of video in corporate communications

Daniel Thunberg, senior vice-president at Piksel, explains how video-based corporate networks can be used to keep both in-house and mobile employees informed and up to date with company information.

Intevi: using digital signage to gather sales information

Geny Caloisi talks to Intevi's founder Adam Wilson about its new Interactive Retail Unit (iRU).

Should digital out-of-home be treated as a discipline in its own right?

There’s currently a real buzz around the out-of-home (OOH) sector, and it’s easy to see why, according to Matt Gordon, co-founder of Limited Space.

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