DV Europe

LATEST

Kinetic and MSIX launch weather-dependent DOOH campaign for Robinson's squash

Kinetic and MSIX launch weather-dependent DOOH campaign for Robinson's squashNEWS: Kinetic Active and MSix have joined forces on a new temperature-activated advertisement for Robinson's Squash'd juice, to be showcased across different DOOH platforms over the two weeks.

Samsung looks to target SMEs with Smart signage TV release

Samsung looks to target SMEs with Smart signage TV release

NEWS: Samsung Electronics has launched a turnkey package for SMEs that incorporates both digital signage messaging and TV feeds.

One for the kids: Arcstream brings interactive flooring to Great Ormond Street

One for the kids: Arcstream brings interactive flooring to Great Ormond Street

NEWS: Arcstream has installed interactive floors at Great Ormond Street Hospital and Step-by-Step School for autistic children.

Primesight helps NowTV look outside the box with interactive cinema install

NEWS: Primesight has been chosen to actualise Now TV's 'BackInYourBox' – an interactive 'touch-enabled' campaign based on the arcade game 'Whac-A-Mole'.

Pearl Media partners with Huffington Post and Chelsea Market to present latest DOOH developments

NEWS: Pearl Media is set to unveil a new DOOH display feed this summer in New York's fashion district, in collaboration with the Huffington Post and Chelsea Market.

FEATURES

Advertisers should #lookup to British Airways's DOOH storm

British Airway's #lookup campaign proved one of the advertising talking points of 2013. Will Thompson finds out how they did it.

Screens in the Wild

Geny Caloisi looks at Screens in the Wild, an investigation into how media screens located in urban space can be designed to benefit public life

Hyper definition: 4K screens in DOOH

'4K is passé. Now we need 8K', or so they argue in the cinema and AV environment – but how does this compare to the DOOH industry?

Gamification: it's not just child's play

Companies want big data and gamification is one way of enabling this, argues Geny Caloisi.

Map or wrap? Making a canvas of your building

James Matthews-Paul looks at how projection mapping is muscling in on building wraps, and whether it has a long-term future.

Feature

Your face rings a bell: the 'dark art' of facial recognition software

Feature

More interactive, more pertinent: Monster Media's recipe for success

Feature

Awards entry season: prizes that celebrate the best of DOOH

Feature

The debutant steps out: European Sign Expo preview

NEWS

VIDEO



OPINION

Branching out: the power of video in corporate communications

Daniel Thunberg, senior vice-president at Piksel, explains how video-based corporate networks can be used to keep both in-house and mobile employees informed and up to date with company information.

Intevi: using digital signage to gather sales information

Geny Caloisi talks to Intevi's founder Adam Wilson about its new Interactive Retail Unit (iRU).

Should digital out-of-home be treated as a discipline in its own right?

There’s currently a real buzz around the out-of-home (OOH) sector, and it’s easy to see why, according to Matt Gordon, co-founder of Limited Space.